Impact of customer satisfaction in the fidelity of hosting companies in Huancayo, Peru.

Abstract

In the present investigation applied type and level of explanation, based on the overall objective: determine the impact of customer satisfaction in the fidelity of hosting companies in the town of huancayo and following the procedures of the scientific method and other specifics as the inductive -deductive and analytic-synthetic, as well as the implementation of a survey to a sample of 170 clients drawn from 67 centers hosting the town has determined that customer satisfaction affects positively and significantly on the loyalty of business hosting of the town of Huancayo with 95% confidence. The strength of the incidence is 63.6% which is considered high. Within the independent variable attributes were studied independently tangibility, reliability, responsiveness, professionalism, courtesy, security, reliability / availability and customer understanding, on the other hand within the dependent variable studied the loyalty attribute and finally were related both variables was concluded that there is strong relationship between  the two.