Impact of customer satisfaction in the fidelity of hosting companies in Huancayo, Peru.
DOI:
https://doi.org/10.47186/visct.v1i1.58Abstract
In the present investigation applied type and level of explanation, based on the overall objective: determine the impact of customer satisfaction in the fidelity of hosting companies in the town of huancayo and following the procedures of the scientific method and other specifics as the inductive -deductive and analytic-synthetic, as well as the implementation of a survey to a sample of 170 clients drawn from 67 centers hosting the town has determined that customer satisfaction affects positively and significantly on the loyalty of business hosting of the town of Huancayo with 95% confidence. The strength of the incidence is 63.6% which is considered high. Within the independent variable attributes were studied independently tangibility, reliability, responsiveness, professionalism, courtesy, security, reliability / availability and customer understanding, on the other hand within the dependent variable studied the loyalty attribute and finally were related both variables was concluded that there is strong relationship between the two.
Downloads
Published
Issue
Section
License
Tah Journal Visionarios en Ciencia y Tecnología is distributed under a Creative Commons Attribution 4.0 International License.
Copyright is retained by the authors, who have the right to share, copy, distribute, perform, and publicly communicate their article, or parts of it, provided that the original publication in the journal is acknowledged
Authors may archive in the repository of their institution:
- The thesis from which the published article derives.
- The pre-print version: version prior to peer review.
- The post-print version: final version after peer review.
- The final version or final version created by the editor for publication
